本书为公版书，为不受著作权法限制的作家、艺术家及其它人士发布的作品，供广大读者阅读交流。汇聚授权电子版权。

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? ...(展开全部)

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it...(展开全部)

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? ...(展开全部)

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it...(展开全部)

きっ和、それらはぜんぶここにあるべきも的たち。完璧なバランス、そしてすぐにこわされるも的。

きっ和、それらはぜんぶここにあるべきも的たち。完璧なバランス、そしてすぐにこわされるも的。

This brief, core introduction to public speaking combines a concern with classic rhetoric with a strong focus on ethics, diversity, and the latest technology. "The Audience, The Message, The Speaker" emphasizes the speaker's responsibility to convey succinct, meaningful information that is well organized, reliable, and clearly expressed for the relevant audience.

约翰·哈斯林（Jogh Hasling），美国加利福尼亚福特希尔大学荣休教授，在该校主持演讲课程27年。1963年于萨克拉门托加州州立大学取得文学硕士学位，之后在该校任教并指导该校辩论队。1966年哈斯林来到福特希尔大学，教授演讲课并担任校广播台的教师顾问。随后，开设了小组讨论、人际沟通和广播新闻等课程，并撰写了相关书籍。教师是他的第二职业，他的第一职业是广播。从1952年到1961年，他为北加利福尼亚的若干电台担任播音员和技术人员。1980年，与麦格劳-希尔公司合作出版了《无线电广播基础原理》一书。 马昕，武汉大学英语专业硕士，曾供职于中华书局，现为自由译者及编辑。 袁婧，现于中国传媒大学攻读国际新闻与传播硕士学位，曾译有《佳能5D3教程》《文案创作完全手册》。

“The world that I long to inhabit is the one that Charlie Mackesy has created – a world of infinite kindness, wisdom, mutual care and tenderness, and true love between real friends. My prayer/hope is that our world will become more like this one.” (Elizabeth Gilbert, New York Times bestselling author of Eat, Pray, Love and Big Magic)